TRENDS
BCG Surveyed 13,000 Consumers Across 12 Markets. Your Growth Strategy Is Targeting the Wrong Person
Who is your brand chasing?
The consumer comparing prices? The one waiting for a promotion? The one living in a multi-person household?
BCG's research shows that...
Business
BCG Surveyed 13,000 Consumers Across 12 Markets. Your Growth Strategy Is Targeting the Wrong Person
Who is your brand chasing?
The consumer comparing prices? The one waiting for a promotion? The one living in a multi-person household?
BCG's research shows that...
Your Strategy Has a Fatal Assumption Built Into It
Every strategy your company has ever built rests on a single assumption so embedded you've never had to say it out loud:
That the future...