- In partnership with Formula 1®and all 10 teams on the grid, the LEGO Group has created fully drivable big build LEGO® cars and put them to the test at the Miami Grand Prix Driver’s Parade.
- Inspired by the LEGO® F1 Speed Champions range, each of these LEGO big builds comprises of nearly 400,000 bricks, weighing 1500kg and capable of reaching speeds of 20km/h.
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The LEGO Group and Formula 1 took over the Miami Grand Prix Driver’s Parade unveiling 10, fully drivable, LEGO big build F1 cars, representing every team on the grid.
And if that wasn’t enough, all 20 F1 drivers completed a lap in their respective teams’ big builds as part of the event’s Drivers’ Parade. The builds were created to celebrate the two brands’ ongoing, multi-year partnership to create even more memorable moments for families at races in 2025 and beyond.
The unveiling marks a number of firsts for the LEGO Group, including the first time the company has produced multiple drivable big builds at the same time, as well as the first-time multiple Formula 1 drivers have got behind the wheel of LEGO cars at the same time.
These breathtaking feats of design and engineering were created by a skilled team of 26 designers, engineers and LEGO builders, over 22,000 hours, in the LEGO Group’s Kladno factory, located in the Czech Republic. At a near 1:1 in scale with Formula 1 cars, each big build comprises of nearly 400,000 LEGO bricks, weighing 1500kg and capable of reaching speeds of 20 km/h, all while capturing the intricate and unique details of a Formula 1 car, including everything from sponsor logos to authentic Pirelli Tyres.
“At the LEGO Group, we are constantly striving to push the boundaries of what is possible,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. “This latest challenge is a true testament to that, marking an extraordinary collaboration between the LEGO Group, Formula 1 and its 10 teams. We know that drivable big builds have an unparalleled ability to evoke excitement amongst fans, and are delighted to see the reaction unveiling 10 at the same time has brought. We hope these unique creations reinforce that with imagination and a LEGO brick in-hand; creativity has limitless possibilities.”
Emily Prazer, Chief Commercial Officer at Formula 1, said: “As a sport synonymous with innovation and pushing boundaries, it was amazing to see another first for our sport as the big builds made their way around the track in the hands of the best drivers in the world. Our partnership with the LEGO Group enables us to inject a lot of fun into the Grand Prix experience and engage new audiences, and we can’t wait to see what else we can dream up together.”
Each of the LEGO big build designs were based on the LEGO F1 Speed Champions range unveiled late last year, with this unveiling at the Miami Grand Prix marking the latest in a year of activations between the LEGO Group and Formula 1, aiming to bring families closer to the sport than ever before.
Following the conclusion of the Miami Grand Prix, all 10 LEGO big builds will embark on a global tour, bringing families and kids closer to all the action on track, with appearances at future races and F1® calendar moments. For more information on this, fans can visit LEGO.com/F1.
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LEGO® Big Build Cars – Facts and Figures
- Each of these big builds comprise of nearly 400,000 LEGO bricks, along with a selection of other components to make them capable of driving.
- Over 22,000 combined hours were spent on the development and construction of these 10 big builds
- These big builds were created by 26 specialists in design, engineering and building from the LEGO Group
- In comparison to Formula 1 cars, these big builds are almost a complete 1:1 in scale
- These big builds will be capable of reaching 20km/h during their unveiling at the Miami Grand Prix Driver’s Parade
- Each of these big builds weighs approximately 1,500kg, with 1,000kg of that being LEGO bricks
- Each big build is fitted with authentic, Pirelli Soft Racing Tyres.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com.
For more information, please contact media@lego.com or visit Newsroom – About Us – LEGO.com.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
