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HomeMANAGEMENTThe Future-Focused CFO: How AI and Advanced Analytics Are Redefining Profitability

The Future-Focused CFO: How AI and Advanced Analytics Are Redefining Profitability

New Deloitte, IMA Survey Highlights Emerging Technology Trends in Cost Accounting and Profitability Reporting...Traditional methods dominate, but AI and advanced analytics show early benefits amid slow adoption

Traditional accounting is like using a paper map.

AI-powered analytics is your GPS—real-time, precise, and built for change.

“You can’t make tomorrow’s decisions with yesterday’s accounting.”

📌 Is your organization ready for the next wave of finance transformation?

Emerging technologies like artificial intelligence (AI), machine learning, and advanced analytics are beginning to disrupt traditional cost accounting and profitability methods. Yet, according to a new global survey by the Deloitte Center for Controllership™ and the Institute of Management Accountants (IMA®), spreadsheets still reign supreme—used by 30% of organizations, far ahead of AI analytics (3%) and blockchain (1%).

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📊 53% of Finance Leaders Are Already Moving Toward AI-Driven Models

“Data-driven insights are no longer optional—they’re essential for strategic decision-making.”
Colleen Whitmore, Partner, Deloitte & Touche LLP

Out of 440+ surveyed finance professionals—CFOs, controllers, and finance managers—24% have already integrated, and 29% plan to integrate, technologies like AI, blockchain, and advanced analytics into their cost and profitability models.

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🚧 Data Hurdles Still Obstruct a Clear View of Costs

More than half (54%) of respondents said their organizations lack transparent or effective cost and profitability reporting. The top barriers include:

  • Complex, fragmented systems (15%)

  • Data availability issues due to interdepartmental dependencies (14%)

  • Poor data quality and hygiene

“Analytics are only as powerful as the data that fuels them.”
Dr. Rebecca Baker, IMA

🚀 What Are the Real Benefits of Emerging Tech in Cost Management?

Organizations leveraging AI, machine learning, and advanced analytics reported:

Benefit % of Respondents
Reduced time on data collection 12%
Improved efficiency in reporting 11%
Increased accuracy in cost estimation 10%

🔍 Executive Question:

Is your profitability strategy still Excel-based—or powered by real-time, predictive insights?

🎯 Leadership Development Task:

Audit the tools your finance team uses today. Classify them into manual vs. digital. Then build a 12-month roadmap to integrate predictive, AI-powered technologies into at least one strategic area.

For full report

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